FRANCHISING

Is a powerful business strategy to distribute goods and services and to expand a successful business operation. Brands such as McDonald’s, Starbucks, KFC, Zara, Carrefour, Coca-Cola, FedEx, Avis, and Holiday Inn, are just few examples of globally recognized franchise brands.

About Franchising

Franchising has become a widely spread business phenomenon which encompasses nearly all industries:

  • Automotive
  • Beverage
  • Business Services
  • Education
  • Food
  • Maintenance
  • Health Care
  • Hotels
  • Recreation and Tourism
  • Retail
  • Training
  • Others

The Way Franchising Works

A franchisor (owner of the brand and the system) grants to the franchisee (the user) the right to use his brand, business model, and operations manuals for a specific time period and within a specified territory. The franchisor also provides the franchisee with training, support, and other business development opportunities. In return, the franchisee typically pays the franchisor a combination of upfront fees, royalties, and/or other fees set in the franchise contract.

Benefits of Franchising

Benefits to Franchisor

  • Expand to new markets faster
  • Limit risks
  • Reduce the use of own capital
  • Increase brand equity
  • Receive initial franchise fees
  • Receive continuous royalty fees

Benefits to Franchisee

  • Learn from the expert owners
  • Increase chances of success
  • Benefit from a well-known brand
  • Receive continuous training and support
  • Leverage on the buying power of the group

FRANCHISE CONSULTING SERVICES

Our Management Team

Contact us to schedule your free consultation session.

Lebanon
Phone: +961 1 751 777
Mobile: +961 70 870 900
Email: info@franchiseengineers.com